Digital Marketing is the marketing component that uses Internet and digital technologies, such as desktop computers, mobile phones and other media and platforms to promote products and services.
As digital platforms were increasingly incorporated into marketing and daily life plans, people use more and more digital devices instead of visiting physical stores.
The global digital marketing has become the most common term, especially after 2013.
Digital marketing became more sophisticated in this decade, when the proliferation of devices capable of accessing digital media led to sudden growth.
Changed the way brands and companies use technology for marketing.
for a good business
Social media marketing
In the world of social networks, Facebook, Instagram, Twitter and YouTube, among others, listed as the main platforms currently used for the knowledge of a brand.
It is a strategy that incorporates elements of interactive content creation as blogs, social updates, videos, destination pages centered on the brand, improving the memory and the participation of the brand.
E-commerce marketing is the practice of guiding the online buyer to an e-commerce site and persuading it to buy products and services online.
Post automation campaigns are mainly aimed at creating loyalty, trust, brand awareness or sales.
Search Network: Announcements on the results page along with the results of Natural or Organic Searches.
Display Network: Ads in Web page zones, in the form of dynamic banners, videos, RichMedia that can be images, videos or text.
You can get reports such as the number of users, user segment performance, results of different online marketing campaigns, sessions by traffic sources, rebound rates, sessions, visited content, conversions (for e-commerce).
This tactic allows you to publish directed ads against a category of interest or a defined audience that you have looked for particular products or services or have visited a website with some purpose.
Advertising on Facebook
Facebook has 11 advertising objectives and 18 different locations on the platform to show ads.
Advertising on Instagram
Instagram gives brands to create 3 different ad formats to diversify their communication.
Advertising on Youtube
YouTube gives you the possibility to the brands of creating 6 different video announcement formats to diversify your communication.
Advertising on Twitter
Twitter gives the possibility to the brands to choose between 8 different advertising objectives to diversify their communication.
Advertising on LinkedIn
LinkedIn gives you the possibility to choose from choosing between 7 different advertising objectives to diversify your communication.
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