Digital Marketing

History of Digital Marketing

Digital Marketing is the marketing component that uses Internet and digital technologies, such as desktop computers, mobile phones and other media and platforms to promote products and services.

As digital platforms were increasingly incorporated into marketing and daily life plans, people use more and more digital devices instead of visiting physical stores.

2013- PRESENT
The global digital marketing has become the most common term, especially after 2013.
2000 - 2010
Digital marketing became more sophisticated in this decade, when the proliferation of devices capable of accessing digital media led to sudden growth.
1990 - 2000
Changed the way brands and companies use technology for marketing.

Digital marketing
for a good business

Social media marketing

 

In the world of social networks, Facebook, Instagram, Twitter and YouTube, among others, listed as the main platforms currently used for the knowledge of a brand.

Content Marketing

 

It is a strategy that incorporates elements of interactive content creation as blogs, social updates, videos, destination pages centered on the brand, improving the memory and the participation of the brand.

Ecommerce Marketing

 

E-commerce marketing is the practice of guiding the online buyer to an e-commerce site and persuading it to buy products and services online.

Email Marketing

 

 

Post automation campaigns are mainly aimed at creating loyalty, trust, brand awareness or sales.

Google Ads

 

Search Network: Announcements on the results page along with the results of Natural or Organic Searches.

Display Network: Ads in Web page zones, in the form of dynamic banners, videos, RichMedia that can be images, videos or text.

Web Analytics

 

You can get reports such as the number of users, user segment performance, results of different online marketing campaigns, sessions by traffic sources, rebound rates, sessions, visited content, conversions (for e-commerce).

Re Marketing

 

This tactic allows you to publish directed ads against a category of interest or a defined audience that you have looked for particular products or services or have visited a website with some purpose.

Advertising on Facebook

 

Facebook has 11 advertising objectives and 18 different locations on the platform to show ads.

Advertising on Instagram

 

Instagram gives brands to create 3 different ad formats to diversify their communication.

Advertising on Youtube

 

YouTube gives you the possibility to the brands of creating 6 different video announcement formats to diversify your communication.

Advertising on Twitter

 

Twitter gives the possibility to the brands to choose between 8 different advertising objectives to diversify their communication.

Advertising on LinkedIn

 

LinkedIn gives you the possibility to choose from choosing between 7 different advertising objectives to diversify your communication.

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